Established in the Year 2013, Attica Group is a new and vibrant entrant to the Gold Business with its Head Office at Queens Road,Bangalore. The promoter of Attica group, Mr.Bommanahalli Babu, has a long term vision of addressing the problems faced by the public, who wanted to sell their used gold for a fair rate. In today’s scenario, when the public looks for buying gold, they have got hundreds of Jewellers available and they are more or less organised. Similarly when people want to pledge their gold, again there are number of options available, both in the organized and unorganized sector especially NBFCs, Pawn Brokers, Cooperative Societies, and Banks etc. But when one looks at selling their used gold for an emergency, options are very limited and the avenues available are lacking transparency.